Everything You Need To Know About This Major Skincare Brand



If there is one thing we are passionate about at Avenue24 it's skincare. We're always on the hunt for the best and most effective products to keep our skin looking and feeling great - and Fresh Beauty has been a consistent favourite.

For us, it was almost as though this brand came out of no where. Popping up on Sephora's "Top Pick" shelves, appearing on every YouTube channel and then finally on the cover of every magazine. Fresh was dominating the beauty sphere - and still are! - so we think it's time to spill the tea on this major beauty brand.

For those of you who are new to this brand, Fresh Beauty is a growing skincare line focused on creating a "fusion of effective natural ingredients, and modern science". Created in 1991 by Lev Glazman and Alina Roytberg with a simple Oval Bar of soap (which to no surprise sold out everywhere), their goal has consistently been to "transform everyday routines into sensorial rituals that are indulgent and effective".

Drawing inspiration from past rituals Fresh uses ingredients from various culture and time periods that have been proven to to be effective. Take their Rose Hydrating Skincare for example. This line was inspired by "Cleopatra's obsession with roses, bathing in their essence and perfuming her sails with petals" . In addition their highly raved about Sake Bath Soak was "inspired by the bathing rituals of Japanese Geisha, and was the first soak to be comprised of 50% sake."

Since inception this beauty brand has been consistently pushing the envelope to introduce new and effective natural ingredients into the beauty world. Doubling their line, they've been incorporating lip treatments , body care and lastly fragrance. For us Fresh has helped tame unruly skin and with safe, natural ingredients we know we're in good hands. So, in order to spread the word of our love and to help you discover the best of Fresh, we've narrowed down our top 4 beauty picks from Fresh Beauty:

Our Top Fresh Beauty Picks

Fresh Soy Cleanser

A holy grail of all holy grails, this cleanser gently yet effectively cleanses the skin like nobodies business. With a jelly like texture, this cleanser is safe to remove eye makeup and doesn't strip away any of the essential moisture on your face - which means your skin is left smoother and clearer than before.


Rose Deep Hydration Facial Toner

Aimed at creating a hydrated and even complexion, this toner gently cleanses while soothing with the power of rose petals. This is our top pick because of it's hydrating complex and the fact that you can visibly see it remove any excess dirt your cleanser may have missed.


Sugar Lip Caramel Hydrating Balm

We're very big on lip care. Being in Canada with the cold days looming over us, it can really take a toll on our lips. This lip treatment is an ultra-nourishing balm that boosts moisture and enhances the volume of your lips. We've never experienced anything so hydrating and long lasting - Plus it smells AMAZING!


Lotus Youth Preserve Rescue Mask

This mask works wonders for tired or dull skin. Known as the "5 minute facial" in a jar, this rescue mask combats overstressed skin to reveal a brighter, more youthful and smoother complexion. We love this as a reset to a busy work week, have a Sunday night off? Incorporate this into your weekly routine and watch your Monday's get that much better.


As a brand focused on providing quality natural products, they've made quite the difference in our skin! Whether you are looking to firm or smooth we'd keep an eye out for this brand.

For more Fresh Beauty visit their website here, follow them on Instagram here, or shop them on Sephora here


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