The #MySizeRox Movement and How It's Taking Over



Combine a powerhouse entrepreneur, TV personality, body activist, proud dog mom (we love you Lola!!) and what do you get?
Roxy Earle of course. Over the past few years, Roxy has been taking Toronto and the world by storm, proving that regardless of size everyone deserves to look and feel beautiful. This week she becomes even more unstoppable as Roxy launches a highly anticipated clothing line with Le Chateau to bring fabulous and inclusivity to the hands of - well everyone!
But before we get into detail of how you can get your exclusive Roxy Earle X Le Chateau attire, let's take a deeper look at the #MySizeRox movement she founded and why it matters now more than ever.
Ever since stepping into the spotlight Roxy has always been forthcoming about loving your size. I mean, why should size matter when you love the skin you're in? After her appearance on the Real Housewives of Toronto last year, Roxy noticed a trend in conversation about her appearance stating, "I never really thought of myself as “plus-size” I was always just, My Size, but debuting on TV with headlines such as “the first ever plus-size Housewife” and many interviews leading with questions about my body confidence, I realized I have a responsibility to help change the perceptions of beauty and what it means to be a stylish curvy woman."
And she stayed true to her word. Since her appearance on The Real Housewives of Toronto, Roxy has kicked off a modelling campaign alongside Ashley Graham, created an online movement #MySizeRox empowering women of all sizes, and spoken at numerous on camera and off camera events to spread awareness on changing the way we see ourselves and beauty.

As a true body positivity activist and a girl boss that we admire, we could not be more proud of The Roxy Earle by Le Chateau launch. This launch will contain three capsule collections ranging from sizes 0-22 to cater to all shapes and sizes. She announced last week "I am so proud of this iconic Canadian company having the courage to believe in the #MySizeRox movement and take the leap of faith to increase the standard size to 22 under my direction." From fun day time outfits to ultra chic evening dresses, Roxy has helped create a wide range of pieces for any occasion in addition to footwear and accessories. Continuing her Instagram post she wrote, "I’m feeling so many emotions right now, excitement, nerves, pride...my whole heart and soul has been poured into this collection."
It's been a long time coming but we're so excited to finally see this one of kind collection - as of this morning the capsule collections will be available for pre-order online and later on will become available in select Le Chateau stores.
Shop our top picks below or browse Le Chateau's online store here, there's something for everyone! For more updates on this exciting launch and to learn more about the #MySizeRox movement we highly suggest following Roxy here.
Our Roxy Earle X Le Chateau Collection Picks

© 2020   Avenue24 Magazine.  All rights reserved.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (updated 1/1/20) and Privacy Policy and Cookie Statement (updated 1/1/20).  Your Ontario Privacy Rights  Cookie Settings  The material on this site may not be reproduced, distributed, transmitted, cached, or otherwise used, except with the prior written permission of Avenue24 Magazine.  Avenue24 Magazine may earn compensation on sales through affiliate programs.

  • Grey Facebook Icon
  • Grey Twitter Icon