Since inception, inclusivity and empowerment have been at the forefront for New York City born label, AREA. Founded in 2014 by designers Beckett Fogg and Piotrek Pansczczyk, the brand is known for their unique take on glamour by playing with quality craftsmanship, textile development, and innovative embellishment.
For SS20, go big or go home was a pillar in a glamorous and extravagant runway. Whether a crisp white blazer with gold "Area" chains hanging from all areas, or a simple little black dress with a maxi gold fringe skirt, each piece was heavily embellished, incorporated bold color or a unique texture. Pieces that caught our eye included, the pink fringe maxi moment, a lilac mini metallic skirt, and of course the stunning white blazer and pant set with gold embellishment.
Giving us major nostalgia of the 60's and 80's - this collection was one that heavily embodied a care free yet glamorous lifestyle.
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