When it comes to Jacquemus, lifestyle has always been at the pinnacle of brand narrative.
Sharing a Parisian aesthetic with bold colouring, Simon Porte Jacquemus, brings his unique creative vision to a new medium with the launch of his highly anticipated book "Images" - set to launch September 1st, 2020.
Announcing to Instagram earlier this week he shared his excitement in a statement to his 2.7 Instagram followers:
“IMAGES” SO HAPPY TO LAUNCH OUR 2ND BOOK ON THE 1ST SEPTEMBER! ALL MY FAV IPHONE IMAGES IN ONE BOOK! SO EXCITED !
In true Jacqumus fashion, the book exemplifies the highly vyed after Parisian aesthetic.
Composed entirely of iPhone photos, the book will serve as an archive of the coveted Jacquemus Instagram page, telling Vogue; “I always loved image, and I think fashion is primarily about image, creating a story, how to tell a story. To create a brand, to create a lifestyle, a story, you have to be obsessed by image.”
Simon Porte Jacquemus released his first book in 2017, called Marseille Je’Taime which focused on art collaborations. After its much-anticipated success, "Images" promises to make an impact within the fashion community.