Yesterday, TATRAS unveiled its FW ‘20‘21 Campaign "CHASING LIGHT" with a short film and a three-part photos series.
Sharing a sign of hope during these challenging times the collection takes us through the meaning of being natural, and one with nature. Pulling inspiration from the Tatras Mountains, a constant for the brand and the traits of its beauty, the campaign was segmented into three experiences "Vivid", "Peaceful" and "Radiant" each shot at different, dreamlike locations.
Showcasing the garments on a backdrop of mountains, rivers, and deserts with a perfect daytime and sunset, the collection shared a variety of down jackets both full and slim fitting. For AW20 the brand showcased a more neutral palette with white, black, and nudes, while also showcasing metallic variations and pops of earthy greens.
"Let yourself be enlightened by different lights, like a little good sign for a brighter future and a way to lighten the present too." - Tatras
For us the connection with nature was evident, communicating hope and a positive outlook on the future is a message needed for the fashion industry as we progress into 2021.