It looks like Shoppers Drug Mart will be home to a new skincare brand, and we’re pretty excited for what this brand has to offer! Canadian indie brand Veriphy Skincare, was founded in Guelph in 2018, and just less than a year after it’s launch, it’s debuting at everyone’s favourite retail pharmacy chain.
Led by a team of women in STEM at Guelph, Founders by Alison Crumblehulme and Jessica Kizovski, were driven to create skincare after their discovery of the plant-based material PhytoSpherix® during their studies at the University of Guelph. Previously the material could only be derived through animal sources, but over time it’s become a revolutionary plant-derived glycogen (phytoglycogen) ingredient.
Our favourite thing about this Canadian brand is that it’s cruelty-free and relies on natural ingredients to produce high-performance skincare products. “We are thrilled to be launching with Shoppers Drug Mart and Murale and celebrating this milestone in our business,” Founder Crumblehulme stated.
The Veriphy Skincare Collection currently consists of three main products, which is set to launch this fall. Here, we talk a little bit about each.
20/20 Eye Cream (CAD $82.00)
With the power of PhytoSpherix® and Peptides, this eye cream promises to firm, soothe, and hydrate around the eye area. Infused with Niacinamide and cucumber extract, the eye cream works to brighten the eyes and decrease puffiness, as well as reduce the appearance of fine lines, wrinkles and dark circles. The eye cream is free of sulphates, parabens, mineral oil, phthalates, silicones and fragrance.
Power Trip Facial Serum (CAD $105.00)
Containing energizing PhytoSpherix® blended with gentle lactic acid, this AHA facial serum helps improve skin texture with its revitalizing and exfoliating properties. Featuring Arnica and Calendula extracts, this serum leaves your skin looking radiant and is suitable for all skin types. This product is free of sulphates, parabens, mineral oil, phthalates, silicones and fragrance.
Self Absorbed Facial Moisturizer (CAD $85.00)
Looking for a moisturizer that doesn’t leave your skin feeling greasy? Try the Self Absorbed Facial Moisturizer! This luxurious moisturizer from Veriphy plumps and hydrates your skin with key ingredients PhytoSpherix® and Hyaluronic Acid. It reduces fine lines and wrinkles, and replenishes your skin by promoting elasticity, leaving your skin soft as ever. Formulated without sulphates, parabens, mineral oil, phthalates, silicones and fragrance.
A great natural and cruelty-free option, Veriphy Skincare can be found at Murale stores across Toronto and Vancouver, online at Shoppers Drug Mart, and has plans for in-store expansion in the next upcoming months.
For more information and future launches on Veriphy Skincare, visit www.veriphyskincare.com.